Nucars History
Northwood University Computerized Automotive Retail Simulation(NUCARS) was developed from Northwood University from year 1997. It is a management training game that puts the automotive students as close to reality as possible in an academic environment. In 2017, NUCARS will be held in Jilin University – Lambton College in Changchun, China. Changchun is also the AUTO CITY of China.
Introduction
Overview:
Students start by conducting environmental analysis before articulating the vision and mission of the organization. They must manage short – and long – term objectives, making integrated decisions that impact all areas of business. Teams compete directly against each other with the results being dependent upon how the competitors interact, what new products are introduced, and how these products are supported.
The case:
A group of students are put in the role of a management team that takes over one of five companies competing in the domestic automobile industry. Some companies are positioned as high end niche producers while others are more value and volume driven. Each company begins the simulation with three vehicles and then must decide how best to improve their performance and potentially enter new market segments that offer opportunities for growth.
Objectives:
Much of the complexity of the automobile industry has been simplified to allow participants to focus their time and energy on strategic issues. However, the simulation retained as much realism as possible to make it easier to quickly understand the overall environment.
Developing a business definition and implementing a profitable long – term business strategy
Identifying market opportunities and creating product / service offerings to satisfy them
Analyzing competitors and understanding their strategic intent
Creating the corporate infrastructure necessary to sustain growth
Allocating scarce resources among products, functions, and other investment alternatives
Exploring the options of marketing and sourcing internationally(optional)
Performance Measures:
With StratSim Management , instructor have a comprehensive set of metrics (45 in total) to judge team performance. In general, team performance can be judged by the following:
Net Income and Cumulative Net Income
Stock Price
Total Shareholder Return
Return on Equity, Return on Assets, Return on Marketing
Earnings Per Share
Market Share
Return on Sale
Participating Schools
Jilin University–Lambton College
Location: Changchun, China
Student Number: 1145
Website: en.julc.cn
Jilin University – Lambton College (JULC) is a Sino–foreign education institute co-operative affiliated with Jilin University, which is officially approved by the Ministry of Education of China. Established in 1999, JULC offers undergraduate education, and produces well-rounded graduates in the fields of Business Administration and Information Technology. The four North American partners are Northwood University in the United States, and Lambton College, Memorial University of Newfoundland, and The College of the North Atlantic in Canada.
Northwood University
Nuertingen – Geislingen University
Business Academy Aarhus
ESSCA
•“ESSCA equips students and managers for a successful and sustainable career while taking fully into account the human and social dimensions of a globalized world. This is achieved through high level academic and professional management programs, developed by research-active faculty, a strong student mentoring system and respect for the traditional humanist values on which the school was founded”.
IVA Driebergen Business School
Guests
Michael Xiao
Co-founder of Australia All - in Capital. He did his master degree at the Australian National University majoring in Marketing. Xiao worked at the International Strategic Studies Office of the Ministry of Education of Australia for two years, he came back to China starting up the business on mining machinery and cross-border supply chain areas. After listing the company public on the ASX of Australia, the Australia All - in Capital was created entering the field of investment. In 2017, it raised the funds of 5 hundred millions and mainly invested in intelligent hardware, artificial intelligence, the new upgrading and big data for health areas as an angel investor for early-stage venture capital.
David Zhang
David Zhang is an Independent Automotive Consultant, Industry Analyst. He received his Ph.D. from Wuhan University of Technology in 2002. He was promoted as an associate research fellow when working on a post-doctoral research at Hefei University of Technology in 2003. Since 2004, he has been working in Shanghai automotive industry in the areas of passenger car, commercial vehicles, new energy vehicles and auto parts. He had joined and led the China 863 project of State Ministry of science and technology including Shanghai Expo New Energy Buses project, Cherry Hybrid Car, Haima Electric Car, during his career. Based on his experience, 160+ published papers or articles named him as the author. Recently he investigated the auto markets in US, Europe, Japan, Korea and more. His research focused on new energy vehicles, charging station, power battery and hourly rental car, P2P car sharing and others.
Please forward your questions to international@julc.cn